Consumer Psychology.

Understanding and responding to the hearts and minds of the consumer is essential for any business to develop brands, products, services, and communications that ignite the impulse for engagement.

As the world continues to change, so does the human psyche.

What we need, what we want, our hopes and our dreams are all changing.

And for many, they live in the unconscious and non-verbal recesses of the self.

At Illuma Health, we spend time getting to know your consumer – not only their desires but their unconscious fears, resistances, and unexpressed hopes. Once we understand who they are and why they are, we support you to create brands, core messages, and campaigns that cut through the clutter and speak to the core of their being.

Some of the reasons you may engage us for a consumer psychology project include:

  • Ideation for a new brand, product, or campaign

  • Pivot strategy 

  • Rebranding

  • Adding a new vertical to an existing brand

  • New Market acquisition

When you work with us, be prepared to travel way from data and into the realm of emotions, impulses, and pure humanness.

Contact us to have a chat about your next project.